Matthew Littleford is Channel Controller for the UKTV network; he recently outlined his current channel strategy and needs (as of August 2009).
Matthew’s View on UKTV
* Factual UKTV channels include: Dave, Really, Good Food, Home, Eden, Blighty, Watch and Yesterday.
* Dave website is rebranding and are launching a new schedule in mid-September.
* Really is reality/lifestyle programming for women aged 18-34 years.
Looking For:
* Cookery shows with new (and established) talent for Good Food
* Talent – bigger names.
* Noisy lifestyle shows – with focus on talent, home and foo.
How to pitch
* Send a one-liner with a snappy title.
(Photo by torrez CC BY-SA 2.0)
On 2nd March, UKTV History rebrands as Yesterday. They are looking for ‘living memory’ history programming, from WWII to present, in an attempt to bring in a broad audience. Emphasis on historical drama, archive programmes and popular culture in a historical context.
Read an interview with Richad Kingsbury in Realscreen magazine.