E!’s New Look, Logo, Brand Campaign and “Pop of Culture” Tagline Will Debut on the Network and Digital Platforms on July 9th, 2012.
The evolution is centered on expanding, elevating and enhancing the global pop culture brand to achieve the network’s mission to inspire and entertain the pop culture fan in all of us. E! defines pop culture as the topics that fascinate us all – personalities, trends, music, fashion, TV, movies, art, nightlife, philanthropy, technology, design and sports. Constantly evolving and surprising, it is what drives society, and the network’s research indicates that most people – particularly young adults – believe pop culture is important to their lives.
The next evolution of E! will include more original programming hours than any other network, further fueling E!’s pop culture power. Already an industry leader, in 2013, E! is adding 100 more original hours, which will take the network to 700+ original programming hours for the year. E!’s pop culture programming features a variety of genres, including reality series with fascinating personalities, clever comedy, topical series and specials, live red carpet events, unique music-driven series, and news franchises that give fans up-to-the-minute information from the world of pop culture. The faces on E! are equally diverse, ranging from Ryan Seacrest, Chelsea Handler, Joel McHale, Joan Rivers, Ice-T and Nigel Lythgoe, to the Kardashian, Eastwood and Jonas families. Additionally, scripted programming will make its first debut on the network in 2013.
Source: E! press release