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New Channel: NuevOn (YouTube)

Ben Silverman’s multimedia studio Electus have announced the initial programming and talent line-up for its new Hispanic celebrity-oriented, pop culture channel, NuevOn (Spanish for ‘New On’), which launched on April 16th on YouTube™.NuevOn, which will feature high-impact, buzz-worthy programming almost entirely in Spanish, with a variety of entertaining reality, drama and comedy formats that are specifically tailored to young, multi-cultural Latinos. While primarily devoted to this unique demographic, taking into consideration the universal themes, humor and love Hispanics have for their own celebrities, family, drama and aspirational dreams, NuevOn’s shows will also generate global news and trends that transcend markets.

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Read more: Electus press release

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