Channel 4 is providing a new television platform for short films called The Shooting Gallery and has been working closely with online video platform Vimeo as partners.
The Shooting Gallery will bring the best short films, branded content and virals from around the world and showcase them alongside original commissions funded by innovation support fund – the Alpha Fund. In its previous incarnation running as a strand in the mid-1990s, The Shooting Gallery introduced the early works of Shane Meadows, Annie Griffin and Clio Barnard, amongst others.
The 2011 version rides the wave of new short form content that has exploded on the internet in recent years, but until now, has yet to find a mainstream TV outlet.
The strand will return periodically to support programmes in Channel 4’s peak schedule. The first show The Shooting Gallery: Caught on Camera, will broadcast on the 22nd March, 2012 and focus on a mixture of original commissions, award-winning shorts and internet hits focusing on still image and photography.
The Shooting Gallery: China will broadcast on March 29th, 2012 and comprises of a selection of shorts, a number of which have been curated by Vimeo, which centre on modern China, supporting Niall Ferguson’s new series China: Triumph and Turmoil as well as Gok Wan: Made in China.
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