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Greenlit: Sweet Avenger, Animal Planet

Sweet Avenger w/t (12 x 30′) –  Docuseries following Vegan Treats founder and baker Danielle Konya as she attempts to turn the residents of NYC, Baltimore, Philadelphia and Washington DC vegan, one cup cake at a time.

Not a single egg or stick of butter ever has been used by Vegan Treats owner, Danielle Konya. Since founding her Bethlehem, PA, vegan bakery, Danielle has been on a mission to craft delicious and compassionate vegan desserts that not only compete but outright crush her non-vegan counterparts. Sweet Avenger satisfies the sweet tooth in this series featuring Danielle’s mission to save animals one cupcake at a time. Danielle believes that decadent sweets can be achieved without harming any animals. Assisted by a cadre of trusted co-workers (including her mom and best friend), Danielle’s confident her sweet treats can do all the talking to convince people that a vegan diet is the tastier alternative. While some describe her as tough as nails – a driven warrior for the animal kingdom – Danielle has layers that go deeper than her ‘Death by Chocolate’ cake. She’s an accomplished baker whose recipes have won her awards, and she has attracted a celebrity clientele. Though she can be stubborn as a bull, she’s a steadfast friend and mom to an adopted daughter. While Danielle’s mission is sweet and simple, there are plenty of challenging twists and turns in running a successful vegan bakery. From fulfilling custom orders for more than 100 pastry shops in the region and catering to an endless calendar of special events, Danielle must also work with and inspire a staff who does not all share her vegan view of the world. There are countless hours of tireless work in getting people to choose vegan, but Danielle finds the perfect recipe to achieve her mission.

Channel: Animal Planet

Producer: Optomen

TX: Summer 2011

Source: Discovery Communications press office

 

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