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No Right Brain Left Behind

No Right Brain Left Behind is an innovation challenge designed to give US children the creative tools they need to solve modern-day problems. Run in conjunction with Social Media Week 2011, creatives from ad agencies, design and innovation companies had five days to come up with ideas and submit them to the No Right Brain Left Behind website, and the best chosen to be piloted in 2011/12.

Eleven shortlisted ideas are evaluated on PSFK.




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