A town of just 45 people called Speed in Australia pledged to change their name if more than 10,000 people ‘liked’ their Facebook page. They reached that target on the day of launch, so local farmer Phil Down said he would change his name to Phil Slow Down if the ‘likes’ reached 20,000. At the time of writing the Facebook page had 31,294 likes. Their aim is to improve road safety through peer gr0up recommendation rather than top-down government initiatives. Although they’re not doing it entirely on their own – ad agency Naked Communications, Melbourne is behind the campaign on behalf of Australia’s Transport Accident Commission.
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