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Mobile Tagging: What’s That?

PSFK have produced a handy report on mobile tagging – the barcodes that can be read by your mobile phone and located anywhere where people might need to get information. They’re used by marketeers to “lead consumers along the purchase path”, in other words, make you buy something. The report examines how companies are using mobile tagging, gaming and competitions to engage their audiences and bring in new consumers.

Read more and download your report here.


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