The Brands That Feed Us (3×60′) How come most British households have a packet of Kellogg’s in their kitchen cupboard? How did the UK transform from a country content to drink water straight from the tap to one that buys two billion litres of bottled water every year? And how did Britons end up eating five times more yoghurt now than they did 30 years ago?
This series tells the story of how three basic commodities – water, yoghurt and cereal – evolved to become some of the richest and most successful industries in the world. It also explains how brands such as Jordan’s, Yakult and Perrier have entered our cultural heritage and national lexicon.
TX: Autumn/Winter 2010/2011