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Channel Information

Country Focus 101: Norway

By Dmitry Valberg CC BY 2.0

We’ve already taken a brief look at TV channels in Australia, Canada and The Netherlands. Now it’s time for an at-a-glance guide to the Norwegian TV landscape.

NRK

Overview:

  • NRK1 is Norway’s biggest channel; a public network with remit to reach a broad and diverse audience
  • 8pm weekday slot is for local entertainment shows
  • Tuesday 22.30 slot airs arts and culture programmes
  • Thursday 22.30 slot showcases new local comedy talent
  • Sunday is given over to factual programming and there is a continuing desire for documentaries
  • Older Norwegian audiences like to see nostalgic portrayals of Britain – chocolate-box villages and a quaint sense of history as they are used to watching cosy dramas such as Heartbeat
  • Norwegians watch a lot of news – it has a 56% share
  • NRK1 is looking for more youth and multicultural programming via local programme makers and acquisitions that will appeal to audiences between 12-30 years.

Hit Programmes

Nytt på nytt – a show based on UK format Have I Got News for You which regularly attracts 70% audience share

Beat for Beat – music quiz show

Skavlan – entertainment chatshow

Tore på sporet – talk show

Key Executives:

Arne Helsingen, Head of Television

TV2

Overview:

  • Norway’s main commercial broadcaster with a share of approx. 30%
  • Aims its programming at 12-49 family viewers with a range of light entertainment formats
  • Most programming is locally produced

Hit Programmes:

  • Farmer Wants a Wife
  • Strictly Come Dancing
  • Idol (but X Factor failed)
  • Senkeveld med Thomas og Harald – chat show with 53% share at 22.00 on Fridays
  • The Week the Women Went
  • Forsvaradvokatene (Defence Lawyers) – ob doc series
  • The Farm
  • Norway’s Got Talent

Key Executives:

Nils Ketil Andresen, Director of Programming

TVNorge

Overview:

  • Norway’s second biggest commercial broadcaster, which focuses on 12-44 audiences and local productions
  • Concentrates on entertainment to compete with news on other channels and reality shows in early evening

Hit Programmes:

  • 71 Degrees North – long running survival format
  • America’s Funniest Home Videos
  • Four Star Dinner: Half Past Eight
  • Psychic Challenge
  • Tangerudbakken – ob doc set in a home for people living with Down’s Syndrome
  • Politiet – crime documentary series
  • Blanke Ark – intervention series in which teachers tried out unconventional teaching methods to help out children who were struggling to keep up with their classmates
  • Culture Shock: Norway – Norwegian Americans return to their country of origin and try to immerse themselves in the local culture

Key Executives:

Jarle Nakken, Head of Programming

Kjersti Kongtorp Skrolsvik, Head of Scheduling

Information courtesy of C21 Media Primetime Strategies 2010/2011

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