Channel Information
Country Focus 101: Australia
Photo by Linh rOm CC BY 2.0
The football World Cup is in full swing in South Africa and the upcoming (30th June – 1st July) Televisual Intelligent Factual Festival has a new international focus this year, so it’s time for us to look abroad to some international broadcasters. This week we have an at-a-glance guide to Australian channels; previously features were Canada and The Netherlands.
ABC
Overview:
- Australia’s public broadcaster with a remit to serve a broad audience
- ABC1 skews towards 40+, ABC2 targets viewers aged 20+
- Funded by a triennial funding allowance from he government and is therefore ad free.
- Documentaries are popular. Features a lot of UK documentaries (mainly from BBC)
- Looking to expand multiplatform content
Hit Programmes
- Time Team
Key Executives:
Marena Manzoufas, Head of Programming
Seven
Overview:
- Seven is popular in Sydney, Melbourne, Adelaide, Brisbane and Perth.
- Australia’s top rated network, targeting 16-39s and 25-54s
- Features a lot of international programming. The channel has output deals with a number of US production studios including NBC Universal and ABC Studios.
Hit Programmes:
- Border Security
- World’s Strictest Parents
- My Kitchen Rules
Key Executives:
Tim Worner, Head of Programming
Nine
Overview:
- Traditionally Australia’s most watched channel but has recently lost out to Seven
- Nine comprises two networks: the main channel (25-54s) and recently launched digital channel GO! (16-39s)
- Schedule built around celebrity-fronted programmes, sports, real-life crime, documentary series and adapted current affairs formats
Hit Programmes:
- Missing Persons Unit
- Fire 000
- Search and Rescue
- Domestic Blitz
- Farmer Wants a Wife
- Top Gear
- When I Grow Up
- The Politically Incorrect Parent Show
- Send in the Sniffer Dogs
- Australian Families of Crime
Key Executives:
Geraldine Easter, Head of UK Acquisitions
David Gyngell, CEO
Ten
Overview:
- Channel aimed at 16 – 49 year-olds
- Features a mix of local formats, factual entertainment, drama and US drama series
Hit Programmes:
- Masterchef Australia
- So You Think You Can Dance Australia
- Bondi Vets
- Recruits
- The Biggest Loser
- Australian Idol
Key Executives:
Beverley McGarvey, Head of Programming
Information courtesy of C21 Media Primetime Strategies 2010/2011
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