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Channel Information

Country Focus 101: Australia

Photo by Linh rOm CC BY 2.0

The football World Cup is in full swing in South Africa and the upcoming (30th June – 1st July) Televisual Intelligent Factual Festival has a new international focus this year, so it’s time for us to look abroad to some international broadcasters. This week we have an at-a-glance guide to Australian channels; previously features were Canada and The Netherlands.

ABC

Overview:

  • Australia’s public broadcaster with a remit to serve a broad audience
  • ABC1 skews towards  40+, ABC2 targets viewers aged 20+
  • Funded by a triennial funding allowance from he government and is therefore ad free.
  • Documentaries are popular. Features a lot of UK documentaries (mainly from BBC)
  • Looking to expand multiplatform content

Hit Programmes

  • Time Team

Key Executives:

Kim Dalton, Director, ABC TV

Marena Manzoufas, Head of Programming

Seven

Overview:

  • Seven is popular in Sydney, Melbourne, Adelaide, Brisbane and Perth.
  • Australia’s top rated network, targeting 16-39s and 25-54s
  • Features a lot of international programming. The channel has output deals with a number of US production studios including NBC Universal and ABC Studios.

Hit Programmes:

  • Border Security
  • World’s Strictest Parents
  • My Kitchen Rules

Key Executives:

Tim Worner, Head of Programming

Nine

Overview:

  • Traditionally Australia’s most watched channel but has recently lost out to Seven
  • Nine comprises two networks: the main channel (25-54s) and recently launched digital channel GO! (16-39s)
  • Schedule built around celebrity-fronted programmes, sports, real-life crime, documentary series and adapted current affairs formats

Hit Programmes:

  • Missing Persons Unit
  • Fire 000
  • Search and Rescue
  • Domestic Blitz
  • Farmer Wants a Wife
  • Top Gear
  • When I Grow Up
  • The Politically Incorrect Parent Show
  • Send in the Sniffer Dogs
  • Australian Families of Crime

Key Executives:

Geraldine Easter, Head of UK Acquisitions

David Gyngell, CEO

Ten 

Overview:

  • Channel aimed at 16 – 49 year-olds
  • Features a mix of local formats, factual entertainment, drama and US drama series

Hit Programmes:

  • Masterchef Australia
  • So You Think You Can Dance Australia
  • Bondi Vets
  • Recruits
  • The Biggest Loser
  • Australian Idol

Key Executives:

Beverley McGarvey, Head of Programming

Information courtesy of C21 Media Primetime Strategies 2010/2011

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