// you’re reading...

Be Inspired

Flyvertising

I didn’t spot this when I was at the London Book Fair earlier this week (blame it on the ash cloud), but it seems that publisher Eichborn attached tiny flags to the backs of 200 specially bred flies at last year’s Frankfurt Book Fair and let them fly free to attract delegates to their stand. Read more in Media Life Magazine.

Discussion

Add your comment for “Flyvertising”

Post a comment