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Meet the UK Factual Commissioner: Jo Clinton-Davis, Controller Popular Factual, ITV

Jo Clinton-Davis, Controller Popular Factual, ITV recently outlined her commissioning needs to attendees of the Broadcast Factual Forum (March 2010).

Jo's overview of ITV:
Photo by Torres CC BY 2.0

Photo by Torres CC BY-SA 2.0

  • ITV shows are often fronted by celebrities, but she is proud of programmes that don’t need famous faces
  • Believes in a rich mix of programming, such as Holloway Prison, which gave a “real, visceral, insider look at prisons”.  They are now doing a series on Wormwood Scrubs.
  • Titles are very important. They have to ‘cold launch’ all their programmes at 9pm (ie. with no publicity) so the titles have to be explicit eg. Smugglers,  a 3×60′ series about HM Customs and Excise. “It could have been called Customs and Excise, but that is not as sexy.”
Current programmes: 

Watch clip reel: ITV Factual Programming 2010

Looking For:
  • Big, signature documentaries from auteur filmmakers for 9pm and 10.35pm – these docs would be fully-funded by ITV.
Budget
  • The 9pm tariff is comparable with other channels
  • Other areas in the schedule have suffered 30% budget cuts
  • 7.30pm slot – The Lakes, Crimefighers, Lion Country and Countrywise – £25 per 30′
  • Daytime budget is £30K per 60′

Source: Broadcast Factual Forum 10th March, 2010

 

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