Writing a concise, compelling proposal is a task that many TV producers and filmmakers find difficult: coming up with the idea and visualizing what it will look like probably comes easily to you; but being able to put your idea into words in a proposal or in a pitch is a different matter entirely. You have to switch from thinking like a director and start thinking like a copywriter. Copywriters (at least good ones) sell stuff and that’s the purpose of your proposal – it’s a sales pitch.
Copyblogger, named by The Guardian as one of the World’s 50 Most Powerful Blogs, is a site all about marketing online content, but you can adapt Copyblogger’s principles to help you write your TV proposal. In the first of this three-part series on turbocharging your development skills we look at some articles that explain the simple writing rules that you should use to polish your proposal so it looks professional:
Get more development and pitching tips in Greenlit: Developing Factual/Reality TV Ideas From Concept to Pitch