Expedition 206 is a Coca Cola funded mission to try to find out what makes people happy. To do that, they are sending a team of three “happiness ambassadors” to the 206 countries where Coca Cola is sold – they will set out in January 2010 and their trip will take 365 days. Along the way they will take in the winter Olympics in Vancouver, the FIFA World Cup in South Africa and the World Expo in Shanghai. They will be sharing and recording their journey using social media – Facebook, blogging, twitter, videos and photos. Let’s hope they get along. Or not.
Visit the Expedition 206 website to find out more.
Hat tip: Blogher