When you are selling factual television show, whether you are sending an email, writing a proposal or pitching in an elevator, you need to capture the attention of a buyer within seconds. The best way of doing that is to boil down your concept into a single succinct sentence that captures the essence of your programme, suggests the content and makes your commissioner want to know more.
A successful tagline (aka logline or strapline) looks deceptively simple and obvious, but they are fiendishly difficult to devise; and you need to have thought your idea through thoroughly in order to do it right. That means a lot of work, but you knew that, right?
The best way to understand taglines is to look at what other people have come up with, so here’s a quiz to get you going.
I’ve given you 20 taglines that have been attributed to factual TV shows – can you guess which show each one refers to (I’ve removed the actual name of the shows in a couple of instances)?
Here are the answers.
And, as ever, feel free to share, tweet or comment.