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V Day – When Boys Need Sanitary Products

Tampax have come up with a novel way to sell their products – via a boy. Zack is an ordinary boy who wakes up one day to find that all is not right in the trouser department. In fact there’s something missing. But not to worry – he’s got something else instead: his period! His story is told over four beautifully shot short films on a website that also connects Zack to Facebook and Twitter and it feels like it should be made into a proper teen drama series. Take a peek here.

Hat tip to Three Billion


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