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Congratulations, You’ve Won….a Colonoscopy

As part of CBS’s public service initiative, they are promoting a competition where the prize is a trip to New York City for a colonoscopy performed by a leading gastroenterologist, Dr Paul Miskovitz.  The promotion, which is running at primetime in between programmes such as The Amazing Race and How I Met Your Mother is aiming to raise awareness of colorectal cancer in 40-79 year-olds.

Read more in Variety


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