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The Future Lab

Mindfood has an interesting article about Martin Raymond and Chris Sanderson who run brand agency The Future Laboratory. They have 40 journalists reporting back on their observations on cultural developments from around the world. Once they’ve sent in their reports, The Future Lab gathers a multi-disciplinary team of experts – such as anthropologists, scientists, retailers – to discuss the findings from a sociological or historical perspective.

It all seems a bit intangible, until you discover they predicted that people would turn away from conspicuous consumption towards an ‘Austerity’ and ‘New Modern’ way of living, well before the credit crunch appeared on the horizon.


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