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Be Inspired

Multi-narrative Endings

In 2005, Ch4’s Dubplate Drama  interactive TV drama invited viewers to vote on what should happen in the next episode.

Now advertisers are beginning to explore multi-narrative possibilities – showing the user a story set up and then allowing them to choose from a number different narrative options.  Here’s an ad for Samsung’s Instinct phone:


The BBC created a rather more poetic interactive ‘red button’ journey as part of BBC2’s Making Slough Happy in 2005:



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