With Woolworth’s gone, and many others teetering, the news that familiar high street names are going under is becoming commonplace. But what if a big broadcaster were to fold? That’s what they’re contemplating in the US, according to an article in Advertising Age. In Broadcast Networks Face Identity Crisis, Jeff Zucker, CEO of NBC Universal and Leslie Moonves CEO CBS, suggest that’s not a far-fetched idea as audiences (and ad budgets) shrink, and cable networks serve up must-see shows such as Mad Men on AMC. Suddenly the big players are starting to look like much smaller fish in their own pond. Could the same happen in the UK?
If you need a crash (crunch?) course in US TV Networks, read the behind-the-scenes account of a turbulent TV season in LA, read Desperate Networks, by Bill Carter.