Meet the Commissioner: Claudia Rosencrantz, Virgin Media

Claudia Rosencrantz is director of TV for Virgin Media; she recently outlined her current channel strategy and needs (as of August 2009).

Claudia’s View on Virgin Media

* Virgin channels consist of Virgin1, Bravo, Living and Challenge. Trouble was recently cancelled as its audience was too niche (boys aged 12-14 years).
* Living is a channel for women under 44 years, with some shared viewing (budget £60-£120 per hour).
* Living 2 will be rebranded channel in autumn 2009.
* Virgin 1 is warm, smart, and mixes it up (and sometimes takes it too far) eg. The Naked Office, Sun, Sea and A&E, Trawlers, Rigs and Rescues
* Bravo is male skewed to younger men eg. Danny Dyer’s Deadliest Men
* Not currently commissioning shows for Challenge.
* Can often commission very quickly. Click through for more.
(Photo by Torres CC BY-SA 2.0)