TVNZ has announced plans to launch a male-skewing entertainment channel for New Zealand viewers in coming months. The new channel will be live streamed online and broadcast free to air.
The new channel’s development has been informed by market insights that indicate male viewers are seeking more distinctive content. It also builds on recent experience from TVNZ’s pop up channel, which was introduced in the middle of last year, says Mr Kenrick.
The new channel will be ad-funded. TVNZ will provide more detail on the new channel, including its name, confirmed content line-up and planned launch date in future updates.
Source: TVNZ press release (via Scoop)