Weekend Kitchen with Waitrose (12 x 60′) – A live Saturday morning lifestyle and cookery programme presented by Lisa Snowdon and Steve Jones.
The series reflects the style of the quality British supermarket’s free weekly newspaper Waitrose Weekend, with content including entertainment, lifestyle, culture and most importantly food.
The show will feature some of the world’s most famous chefs including Heston Blumenthal, Raymond Blanc, Michel Roux Jnr and Angela Hartnett. Each week one of them will be cooking up seasonal recipes using selected Waitrose ingredients live on set in a family-style kitchen while Lisa and Steve chat with celebrity guests.
The innovative, branded content TV format will encourage viewers to interact with the show online via channel4.com/weekend kitchen and across social media channels including Twitter and Facebook.
The programme will also be supported by Waitrose in-store promotion, direct marketing to myWaitrose customers as well as editorial support from Waitrose publications Waitrose Weekend and magazine Waitrose Kitchen.
Channel: Channel 4
Producer: Spun Gold
TX: 26th April 2014
Source: Channel 4 press release