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Greenlit: Saving Africa’s Giants with Yao Ming, Animal Planet

Saving Africa’s Giants With Yao Ming   – Former Houston Rockets center and NBA basketball star Yao Ming is on a mission to change a 1,000-year-old Chinese tradition and end the trade of illegal ivory and rhino horn in his home country. Now, Animal Planet joins Ming on his mission in a Discovery global initiative to uncover the brutal truth surrounding the multi-million dollar underground trade, which is being driven by an unprecedented, high demand in China. Cameras capture Ming as he travels to the African savannah for the first time to witness the destruction caused by poachers who systemically slaughter these animals on a daily basis. A journey of transformation for Ming, the 7’6’’ Olympian’s herculean mission becomes increasingly critical as he realizes the only way to save Africa’s elephants and rhinos from the edge of extinction is to convince the world’s most populous country to break tradition and enter a new era of conservation.

Channel: Animal Planet

TX: 18th November 2014

SourceAnimal Planet press release

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