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Greenlit: The Herbert Brothers, A&E

The Herbert Brothers w/t (8 x 30′) – The series follows five brothers who launched an advertising empire after creating the #1 Super Bowl commercial.

Down in Batesville, Indiana, there’s a family that runs the number one ad agency in town. Sure, the population is only 6,508, and they’re self-proclaimed “nobodies from nowhere.” But the Herbert brothers made advertising history when their homemade commercial won the “Doritos Crash the Super Bowl” contest and ranked #1 on the USA Today ad meter. They were up against the best and brightest advertising minds on Madison Avenue. And they won.

The Herbert Brothers took their $1,000,000 winnings, established an advertising agency and continued developing commercials for major companies like Pepsi, Go Daddy and Shasta, to name a few. The five brothers still live and work in their idyllic hometown and enlist help from the locals; their friends act, mom caters, dad builds sets and neighbors help script.

Channel: A&E

Producer: Zig Zag Productions

TX: Summer 2014

Source: A&E press release


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