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Military Channel Rebrands as American Heroes Channel (AHC)

Discovery’s Military Channel is rebranding as American Heroes Channel (AHC) from Monday 3rd March 2014. American Heroes Channel expands on the Military Channel’s promise to honor the great defenders of our freedom, while providing a rare glimpse into major events that shaped our world and the trailblazers and unexpected advocates who made a difference. The brand expansion to American Heroes Channel features an expanded mix of programming targeted to an audience of P25-54, with an emphasis on men, and will be supported by on-air, off-air and online marketing elements rolling out starting in a few weeks.

The only network dedicated to the timeless stories in which a challenge appears – be it a situation or a villain – and a hero arises, American Heroes Channel explores compelling and uplifting true stories of the bold men and women who have distinguished themselves by their actions. These are the stories of people and events that transcend time and place: from the heroes of Omaha Beach, to the scientists who worked tirelessly during the Space Race, to the SEAL Team Six takedown of Osama Bin Laden, to a young Marine who saved lives during Hurricane Katrina. These stories bridge the connection between lessons of past and legends of today, and demonstrate – for all generations -how courage and conviction shape the future.

Source: Discovery Communications press release

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