Toned Up – Katrina Dawn and Karena Hodgson have taken the web by storm with their website ToneItUp.com which receives over 1.8 million unique visitors a month and over 600 twitter mentions per hour. Although the two are business partners, they are also best friends, roommates and much more. Making no apologies for who they are, these women use their “yoga smarts” to push themselves and their brand to wild extremes. Whether they are speaking in their special language of “meows” or debating the merits of bug propellant, the dynamic duo have created an exercise revolution that has already inspired millions.
Producer: Fishbowl Worldwide Media
TX: 2nd January 2013
Source: Bravo press release