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In Development: Nailed It! Oxygen

Nailed It! w/t – A high-stakes competition showcasing breakout nail designers executing over-the-top nail art. Often inspired by celebrities, Instagram posts and fashion blogs, nail art has emerged as the newest form of self-expression for stylish enthusiasts who want to make a statement.  This will pit the country’s fiercest nail designers against one another as they compete for a cash prize and chance to claim the title as the ultimate nail artist.

In each episode, contestants will compete in two nail-inspired challenges testing their ability to work with extreme themes and custom designs, from the bride-to-be who wants a replica of her own wedding cake tier on all ten fingers to recreating art masterpieces using exotic animal prints brought to life.  They will be pushed to the limits using everything from gels, wraps, polishes, glitter, lace, rhinestones, 3D objects and extreme materials.  To avoid being clipped from the competition, the artists will have to impress the judges and their clients to become the last nail artist standing.

Channel: Oxygen

Producer: Matador

TX: TBC

Source: Oxygen Media press release

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