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Greenlit: Making Liberty, Channel 4

Making Liberty  (3 x 60′) – Docuseries about one of the last great emporiums for innovative fashion, beauty and eclectic design, as the retail team gear up for the store’s busiest time of year: the Christmas season.

From its history as a trailblazer offering discerning Victorian customers the most exciting goods from the colonies, Liberty’s buying team continues to source exclusive and cutting-edge products from all over the world whilst sticking to the principles of good taste and first class standards.

Run by a sparky, charismatic, rule-breaker from NYC, Ed Burstell, along with his right-hand woman, Kate Brindley (Head of Marketing and Communications), they manage a tightly knit team of self-confessed eccentrics. Fabric guru Kirstie Carey helps to make this is a retail team like no other. They are opinionated, fiery, and passionate with a business acumen rarely found on the shop floor.

Not everyone fits in to the Liberty family but those who do are fiercely loyal. As are their customers. From the VIPs – those customers that spend the most in store – down to the once-a-year visitors to the scarf hall. Everyone comes with a story and a dream and leaves with an experience.

Dominating the skyline of central London’s historic Carnaby Street, Liberty is a true turnaround story, transformed in recent years from near bankruptcy to a hugely profitable business.

Channel: Channel 4

Producer: Rize USA

TX: Autumn 2013

Source: Channel 4 press release


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