// you’re reading...


Greenlit: Iceland, BBC2

Iceland  w/t (3 x 60′) – Over the course of a year, we follow the fortunes of Iceland supermarkets and its maverick CEO Malcolm Walker. Malcolm – who dishes out suitcases of cash to his best performing workers – believes that his shoot-from-the-hip style of leadership holds the key to a happier workforce and a profitable business.

But Iceland faces big challenges – from its competitors, the recession, the horse-meat scandal and the British public’s prejudice about Iceland and frozen food. For the first time, Malcolm opens the doors to his 800-store empire and shares the secrets of the boardroom, the Willy Wonka style food innovations and the colourful life of the stores in one of its toughest years.

Channel: BBC2

Producer:  Films of Record

TX: Autumn 2014

Source: BBC press release


Add your comment for “Greenlit: Iceland, BBC2”

Post a comment