Iceland w/t (3 x 60′) – Over the course of a year, we follow the fortunes of Iceland supermarkets and its maverick CEO Malcolm Walker. Malcolm – who dishes out suitcases of cash to his best performing workers – believes that his shoot-from-the-hip style of leadership holds the key to a happier workforce and a profitable business.
But Iceland faces big challenges – from its competitors, the recession, the horse-meat scandal and the British public’s prejudice about Iceland and frozen food. For the first time, Malcolm opens the doors to his 800-store empire and shares the secrets of the boardroom, the Willy Wonka style food innovations and the colourful life of the stores in one of its toughest years.
Producer: Films of Record
TX: Autumn 2014
Source: BBC press release