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Commissions

Greenlit: I Heart One Direction, Channel 4

Cutting Edge: I Heart One Direction w/t (1 x 60′) – A  documentary that  meets some of the boy band’s biggest and most passionate young fans from around the world.

In just two years, UK boy band One Direction has become the biggest global pop phenomenon since The Beatles. Harry Styles, Liam Payne, Niall Horan, Louis Tomlinson and Zayn Malik have over 10 million followers on Twitter and have enjoyed extraordinary success since grouping together on a TV talent show becoming the first British group ever to enter the US Billboard chart at Number 1 with their debut album.

The boys’ youthful enthusiasm and clean-cut style has earned them an army of female fans – both young and old – who refer to themselves as the ‘Directioners.’ These fans are a very different breed to the boy band fans that came before them, when social media websites didn’t exist. Now, thanks to Twitter, Facebook and web chats, the ‘Directioners’ are closer to their idols than ever before and can even message and interact with them directly.

Channel: Channel 4

Producer: Mentorn Media

TX: Summer 2013

Source: Channel 4 press release

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