Cutting Edge: The Fried Chicken Shop w/t (1 x 60′) – A documentary on the UK’s love of fried chicken shops. Exploring the phenomenal rise in public affection for everything fried chicken through a single shop in South London the film will offer an intriguing insight into contemporary London life through the window of a busy chicken shop.
Using a mini-rig of fixed cameras, retrospective interviews with customers and staff and user-generated content, this film is a playful, surprising and celebratory look at the space fried chicken occupies in the cultural and economic urban landscape of modern Britain.
Alongside the programme, Mentorn Media ran a multi-platform viral campaign with the Channel 4 online team which captured the spirit of popular and funny chicken-related videos like Red Hot’s Junior Spesh, Ed Sheeran and Example’s Nandos Skank and Chipmunk’s Chicken Shop Challenge.
Channel: Channel 4
Producer: Mentorn Media
TX: February 2013
Source: Channel 4 press release