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Greenlit: The Ideas Exchange, BBC World News

The Ideas Exchange (8 x 30′) –  Business series that pairs up business leaders from around the world to debate today’s business landscape and their secrets to success. Travelling to cities such as Paris, Madrid, London, Addis Ababa, São Paulo and New York, and highlighting expertise in industries from pharmaceuticals to telecom, The Ideas Exchange will offer viewers a unique insight into the minds that shape global business.

In the first episode, Bethlehem Tilahun Alemu, CEO and founder of Ethiopia-based shoe company soleRebels, travels to Billund in Denmark, to meet with Jørgen Vig Knudstorp, CEO of the LEGO Group. The programme explores what a young fair-trade entrepreneur can learn from a man who has kept one of the world’s most iconic toy brands alive and equally what he can learn from a business model in which production focuses as much on its environmental impact as the style and content of the product itself.

Other pairs include:

  • Sir Martin Sorrell, leader of one of the world’s largest marketing services and advertising groups WPP, with Sunil Mittal, founder of world-class businesses in telecom, financial services, retail, and foods.
  • Telecoms entrepreneur and founder of Fon, Martin Varsavsky with owner of offshore manufacturing management company Asiam, Carlos Moncayo;
  • Lifestyle brand innovator Dare Jennings with Ajay Piramal, leader of a global business conglomerate Piramal Group.

Channel: BBC World News (sponsored by HSBC)

Producer: Gogglebox Entertainment

TX: 1st September 2012

Source: 1st September 2012


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