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Greenlit: Stand Up to Cancer, Channel 4

Stand Up to Cancer – Channel 4 and Cancer Research UK are joining forces to launch Stand Up To Cancer in the UK. Television, music and film stars will come together in October in a new national fundraising event to galvanise the public in the fight against cancer. The on-air season will build over a whole week on Channel 4, culminating in a live fundraising entertainment extravaganza.

The season will deliver a range of Channel 4’s factual entertainment and health programming and feature some of C4’s biggest names including Alan Carr, Davina and Dr. Christian Jessen.

Since Stand Up To Cancer (SU2C) began in the USA in 2008 with a roadblock telecast across ABC, CBS and NBC, it has harnessed the support of the entertainment industry to raise more than £100 million for cancer research focused on bringing more effective and less toxic treatments to patients quickly. SU2C is an Entertainment Industry Foundation initiative.

Stand Up To Cancer on Channel 4 will engage the UK public in a nationwide effort to get involved and donate – to show their support and raise millions for the fight against cancer.

In the run up to the televised event, Cancer Research UK will be urging the public to get involved and fundraise in unique and creative ways to help raise money for Stand Up To Cancer.

Funds raised through the Stand Up To Cancer campaign will go specifically towards the UK’s leading clinical research, ensuring that new treatments get to patients faster. UK-based researchers at hospitals, universities, charities and research institutes across the UK will be able to apply for grants from the Stand Up To Cancer fund through an open call for proposals. Reflecting the collaboration with the USA, 20 per cent of funds raised will support UK-US collaborative research to develop state-of-the-art new treatments to benefit patients here in the UK.

For up to date information please go to www.standuptocancer.org.uk or  www.channel4.com/su2c

Channel: Channel 4

Producer: Whizz Kid Entertainment

TX: October 2012

Source: Broadcast

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