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Greenlit: More Sex Please, We’re British, Channel 4

More Sex Please, We’re British (1 x 60′) – A look behind the scenes of one of the UK’s most successful online sex toy businesses. Lovehoney is a thriving operation that brings sexual pleasure to the women and men of Britain through the click of a button. Founded in 2002 by Neal Slateford and Richard Longhurst, Lovehoney has seen its sales increase each year to a current total of £16 millon.

Lovehoney reckon that nearly half of the nation owns a sex toy. The UK sex-toy market is worth an estimated £250 million. And with high street retailers such as Boots, Tesco and Superdrug now stocking erotic toys, the market is set to grow and grow.

We meet the people working at the company’s HQ in Bath, sending out over 11,000 parcels a week – from adult toys and sexy lingerie, to erotic literature and games.

The cameras also follow the company as it prepares to revamp the upscale Coco de Mer in London’s Covent Garden and break into the USA.

Channel: Channel 4

TX: 8th May 2012

Source: Channel 4 press release


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