Aspire, a new US channel based in Atlanta will launch in summer 2012.
Spearheaded by NBA Hall of Famer Earvin “Magic” Johnson, in partnership with GMC TV, Aspire is dedicated to delivering enlightening, entertaining and positive programming to African-Americans families, including movies, documentaries, short films, music, comedy, visual and performing arts, and faith and inspirational programs. Aspire will celebrate the successes, achievements and accomplishments of the African-American community and create new opportunities for the next generation of African-American visionaries.
“Aspire will be a network that encourages and challenges African-Americans to reach for their dreams and will appeal to all generations. Aspire will celebrate our heritage, our groundbreaking achievements and the fearless talent that has shaped American culture. I’m most excited about Aspire creating opportunities for the new voices, new visions and the next generation of storytellers,” said Earvin “Magic” Johnson.
Source: Comcast press release