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Greenlit: Win a Baby, Channel 4

Win a Baby (1 x 30′) –  Fertility problems affect one in seven couples in the UK so when single mother Camille Strachan announced back in July 2011 that she would be launching the world’s first IVF lottery, it caused both a media storm and provoked a huge ethical debate. The scheme comes at a time when more and more people are citing a ‘postcode lottery’ with regards to receiving IVF treatment on the NHS and promises a monthly chance of winning a luxurious all-inclusive fertility treatment package worth £25,000, all for a £20 ticket online. Win a Baby follows Camille as she prepares and launches the first lottery of its type in Britain and meets the people who are planning on entering in the draw.

Channel: Channel 4 (First Cut strand)

Producer: Roast Beef Productions

TX: Summer 2012

Source: Channel 4 Press Office

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