Perfume (3 x 60′ ) – Documentary series about the global perfume industry explores the astonishing creativity behind a commodity that uses single molecules to whisper to the subconscious, trigger memories and spark the emotions. From inside this multi-billion-dollar business, the series follows the stories of perfumers, scientists and marketing gurus, plus celebrities who lend their names to a few ounces of fluid in the hope of striking it rich.
Spending a year with the chemical corporations that rule the mass-market and the ancient houses that produce famous classics, the series reveals the questions obsessing the industry: How much is too much? Could the plethora of smell-alikes topple scent from its luxury pedestal? And what should they do when the average consumer is no longer a well-heeled Western woman, but a cash-rich worker in rural China?
This is truly a fascinating insight into the world surrounding perfume.
Producer: BBC Productions
TX: Spring / Summer 2011
Source: BBC Press Office