When a group of Dutch party promoters and DJs wanted to get to the Ultra Music Festival in Miami on 21st March, 2011 they realized there was no direct flight. So DJ Sied van Rieland and filmaker Wilco Jung used Twitter to ask KLM why not. Instead of being fobbed of or treated to a stream of excuses, the management team at KLM did something unusual: they said that if the guys could get 351 people to sign up for a seat by a certain date, KLM would lay on a private, direct flight. They put out a call via Twitter and other social media and booked filled the seats within five hours. Result!
Read more on the organizers’ website Fly2Miami.
Read more on Springwise.