Perfume (3×60′) – This new series about the global perfume industry explores the astonishing creativity behind a commodity that uses single molecules to whisper to the subconscious, trigger memories and spark emotions.
From inside this multi-billion dollar business, the series follows the stories of perfumers, scientists, marketing gurus, as well as the celebrities who lend their names to a few ounces of fluid in the hope of striking it rich.
Spending a year with the chemical corporations that rule the mass-market and the ancient houses that produce the famous classics, the series reveals the questions obsessing the industry: How much is too much? Could the plethora of smell-alikes topple scent from its luxury pedestal? And what to do when the average consumer is no longer a well-heeled Western woman, but a cash-rich worker in rural China?
Producer: The Garden Productions
TX: Autumn 2010 / Winter 2011
Source: BBC Press Office