Channel Information
Country Focus 101: Spain
By maesejose CC BY 2.0
We’ve already taken a brief look at TV channels in Sweden, Norway, Australia, Canada and The Netherlands. Now it’s time for an at-a-glance guide to the Spanish TV landscape.
Antena 3
Overview:
- Antena 3 is Spain’s second largest privately owned (Planeta-De Agostini / RTL) channel and appeals to an audience of 13-24 yr-olds. Its core audience is 12-55, urban and middle class
- The channel relies on stripped programming at 21.30 to kick off the primetime schedule
- Needs to improve its audiences in the 16.00 – 18.00 slot
- Soap operas, dating shows and formats have all failed in the afternoon slot – so looking for something distinctive here to attract viewers away from other channels
- Looking for primetime entertainment shows and multimedia programmes – particularly shows that have good-humour at their heart
Hit Programmes
El Diario – talk show
DEC - magazine show with celebrity gossip, current affairs, interviews and chat
Curso del 63 – factual reality show based on That’ll Teach ‘Em
2010 has seen the launch of local versions of Homeless, Rich and Famous, The Boss and Extreme Makeover: Home Edition
Key Executives:
Mikel Lejarza, General Manager
Telecinco
Overview:
- Spain’s main commercial channel, female skewing with a demo of 25-44 – the audience is urban and middle or upper class.
- It attempted and failed to to broaden out to a family audience so has returned to the staples of reality and gossip programming
- They have a strong online presence on www.telecinco.es
Hit Programmes:
- Grand Hermano: El Reencuentro – Big Brother spin-off featuring the series’ most controversial characters
- Sálvame Deluxe – celebrity gossip show
- Cambio de Familia (local version of Wife Swap)
- ¡Mira quién baila! – talent reality show
Key Executive:
Patricia Marco, Head of Television
TVE
Overview:
- La1 is TVE’s flagship public broadcast channel with strong primetime and daytime schedules aimed at a broad audience and it doesn’t carry ad breaks
- La1′s primetime starts at 22.00, which is earlier than rival channels (who start their primetime programming at 22.40)
- La2 focuses on documentaries, independent films, alternative US programming and events but has been losing viewers, with the lowest audience share of all national channels
Hit Programmes (La1):
- Gente – crime reports mixed with celebrity news
- Españoles en el Mundo - following the lives of Spanish people living abroad
- Comando Actualidad - reports on the Spanish way of life
- La Hora de José Mota - comedy
Key Executives:
Lola Molina, Head of Programming and Content
Information courtesy of C21 Media Primetime Strategies 2010/2011
Discussion
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