Channel Information

Country Focus 101: Canada

By TV Mole ⋅ June 12, 2010 ⋅  Print This Post ⋅ ⋅Post a comment

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Photo by Яick Harris CC BY SA 2.0

The football World Cup has just kicked off  in South Africa and the upcoming (30th June – 1st July) Televisual Intelligent Factual Festival has a new international focus this year, so it’s time for us to look abroad to some international broadcasters. This week we have an at-a-glance guide to Canadian channels; coming up are Australia and The Netherlands.

CBC

Channel Overview:

• CBC is a public broadcaster with a remit to broadcast Canadian shows to a broad audience.
• It is the second largest channel in Canada.
• It has recently managed to attract a younger audience – those in their late 30s and 40s.
• A good audience on CBC is 1m+.

CBC programmes A-Z

Hit Programmes:

• Battle of the Blades – a reality show that paired figure skaters with ice hockey players
• Dragons’ Den

Looking For:

• Reality shows with the potential for social change eg. Jamie’s School Dinners. The Week the Women Went did very well for them in 2007 /08. They’ve also been developing a weight loss series in which a whole town goes on a dies (based on a Dutch format).
• Don’t want exploitative formats – extreme makeover or surgical transformation shows

Key Executives:

Kirstine Stewart, general manager CBC Television English

 CTV

Channel Overview:

• Canada’s largest commercial network.
• Appeals to a younger demographic – 18-49.
• Airs a lot of US shows but has licence obligations to transmit 50% Canadian shows across the schedules.

CTV schedule

Hit Programmes:

• Dancing with the Stars
• The Amazing Race
• Dr Oz Show
• So You Think You Can Dance
  

Key Executives:

Mike Cosentino, senior VP of programme scheduling

Global TV

Channel Overview:

• Free-to-air network aimed at 18-49 year-olds.
• Canada’s second largest commercial channel.
• Show a mix of US and Canadian shows.
• Local feature-length and 1×60′ documentaries are an important part of the schedule.

Hit Programmes:

• Surivivor

Key Executives:

Barbara Williams, Executive VP of Content

Information courtesy of C21 Media Primetime Strategies 2010/2011

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