Country Focus 101: Canada
Photo by Яick Harris CC BY SA 2.0
The football World Cup has just kicked off in South Africa and the upcoming (30th June – 1st July) Televisual Intelligent Factual Festival has a new international focus this year, so it’s time for us to look abroad to some international broadcasters. This week we have an at-a-glance guide to Canadian channels; coming up are Australia and The Netherlands.
- CBC is a public broadcaster with a remit to broadcast Canadian shows to a broad audience.
- It is the second largest channel in Canada.
- It has recently managed to attract a younger audience – those in their late 30s and 40s.
- A good audience on CBC is 1m+.
CBC programmes A-Z
- Reality shows with the potential for social change eg. Jamie’s School Dinners. The Week the Women Went did very well for them in 2007 /08. They’ve also been developing a weight loss series in which a whole town goes on a dies (based on a Dutch format).
- Don’t want exploitative formats – extreme makeover or surgical transformation shows
Kirstine Stewart, general manager CBC Television English
- Canada’s largest commercial network.
- Appeals to a younger demographic – 18-49.
- Airs a lot of US shows but has licence obligations to transmit 50% Canadian shows across the schedules.
- Dancing with the Stars
- The Amazing Race
- Dr Oz Show
- So You Think You Can Dance
Mike Cosentino, senior VP of programme scheduling
- Free-to-air network aimed at 18-49 year-olds.
- Canada’s second largest commercial channel.
- Show a mix of US and Canadian shows.
- Local feature-length and 1×60′ documentaries are an important part of the schedule.
Barbara Williams, Executive VP of Content
Information courtesy of C21 Media Primetime Strategies 2010/2011