MTV’s This Buried Life is currently airing in the USA. It features four guys who are living their lives as if they don’t have long left by ticking of 100 things they want to do before they die – and are helping other people achieve their dreams along the way. They’ve already ticked sleeping in a haunted house, riding a bull, running a marathon and delivering a baby off their list. An interactive website encourages viewers to share their lists.
The publicity campaign around the series has also taken to the streets as shoppers on NYC’s Fifth Avenue are invited to type their wishes of things they’d like to do before they die into a window mounted screen – so far 11,000 people have responded with wishes that range from “Have a pet whale” to “I want to find my mom missing for 6 yrs. from Fort Worth Texas please.”
Read more on Media Life Magazine.