CableFAX’s Best of the Web awards ceremony is being held in NYC on 28th April 2010. All commissioners now want to know what the multiplatform/360 degree content will be for any idea you pitch, but it can be hard to think beyond the standard programme website content of cast photos and biogs.
In the second part of this mini-series we’re taking a sneak peak at the nominations for best programme blogs . Explore the links and see if you can find some inspiration to help you develop your own ideas of how you can enhance your viewers’ engagement with your content.
Here are the CableFAX nominations for Blog or Series of Blogs :
AMC – Mad Men Blog – During the second season of the cult hit show fans created fake Twitter accounts for the characters. However, instead of embracing this fan fiction, AMC shut the accounts down. By the third season they’d started realize how valuable it was to have these brand champions being active in social media and started to work out how they could leverage this enthusiasm.
One of the ways was to create a blog with programme news, favourite quotes as submitted by viewers, cast bios and glimpses behind the scenes. And surprise – there’s now an official Twitter stream. Over on the main Mad Men site there’s a game where you can dress your own character in 1960s style.
Travel Channel – Anthony Bourdain’s Blog – Kitchen Confidential author, chef and popular host of No Reservations on Travel Channel, Anthony Bourdain runs a blog on the show’s website. Written as a travel journal it gives behind the scenes glimpses into the making of the show. There are on average only 2-4 posts per month but each attracts many viewer comments (not all positive, inevitably).
Don’t forget to take a look at Part I: Twitter