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Man Trap: How to Get the Man You Want

Random House turned to an unorthodox method of promoting a new book, How to Get the Man You Want, by setting a ‘man trap’ in Auckland, New Zealand – a big wooden box propped up and baited with a six-pack of lager.  Twenty men tried to grab the beer, but none were caught in the trap, although a lot of women, the book’s target audience, were drawn to the stunt in the obvious hope that they would see a man trapped (or perhaps injured if the box fell on his head).

Read more in Media Life Magazine


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