In a Willy Wonka-ish move to help relaunch Wispa Gold chocolate bars, Cadbury are offering up to £2million of advertising space on their billboards in UK and Ireland to 50 people who want to broadcast their personal message to the world. You can submit your message on Wispa Gold Messages until 3rd October 2009, when a panel of Wispa Gold connoisseurs will choose the ‘gold’ messages that deserve to be displayed.
The campaign kicked off today (15th September) with a message on a roundabout by Old Street in London, which was brought to life with an illustration by artist Rolf Harris.
Visit the Wispa Gold site.
Hat tip: PSFK