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FREEDOM: Do It Yourself

Steve Lambert, the son of a monk and a nun, is an artist who likes to bring a little goodness to the world in an arty, subversive way. He founded the Anti-Advertising Agency, which was the lead developer of Add-Art (a Firefox add-on that replaces online advertising with art). He’s also made  Lemonade Movie, a 30′ documentary that that asks the 70,000 ad agency folks laid off in the recession to do something more worthwhile with their lives. The 30′ film recruited its volunteer crew, along with some sponsorship, via Twitter.  It will be released online in September.

Watch the trailer here:


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