At the Intelligent Factual Festival last week a number of commissioning execs outlined their channel brands and where they’ve still got gaps.
Aimed at ABC1s aged 35+
Recently broadened its remit from repeating crime dramas from ITV1 – now doing themed weekends and stunts, focused on crime.
Martina Coles’ Lady Killers – crime author Martina Cole looks at female serial killers.
Matthew Kelly’s Forensic Casebook – exploring the early days of forensics.
Also commissioned a property series “we will show you people how are living a 1903s dream, and we will show you various properties you can buy for that”, said Emma Tennant.
Not commissioning for 2010 but are looking for programmes for 2011
Male skewing aimed at men aged 24+, slightly more ABC1
Channel does a lot of premium sport, so likes programmes that complement that, to keep the male sports audience engaged – visceral fact ent.
Channel faces include Vinnie Jones and Andy McNab
Looking to commission for 10pm – and “soften the edges a bit, make it slightly more joint viewing in the 10 o’clock slot.”
60/40 male-skewed with media age of 35, aspiring to get ABC1s
Adventure and survival programmes very important
Machines also do well
Mark Williams and Robert Llewellyn are distinctive faces and the personality at the front of a show is becoming more important.
Distinctive personalities who can be the face of the channel – recognisable faces.
Clever use of user generated content and archive – Dan Korn cited the example of Cheri Sundae’s Rampage! and showed a clip of Seoul in 1988 where a group of dissident Buddhist monks had barricaded themselves into their temple and were waging a pitched battle with police.