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Customer Twitter Department

Scroll down to Forever Conversing on this Trendwatching briefing to see how big brands such as Starbucks, Jet Blue and American Apparel are engaging with disgruntled customers who make complaints on Twitter about service they’ve received. Social networking savvy brands are hiring Chief Bloggers or Corporate Twitterers to watch for reported problems and respond promptly – if they don’t it’s very obvious – and public that they’re giving a poor service and indifferent response to complaints.


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